http://suspace.su.edu.bd/handle/123456789/18 2026-04-18T12:37:54Z http://suspace.su.edu.bd/handle/123456789/2594 Social Media Marketing Practices in Bangladesh: A Case Study on Jolly Chemical Company Ltd. Tanmay, Mondal My Internship Experience at Jolly Chemical Company Ltd in Marketing Department is a reflection of the knowledge, experience, and practical skills I have gathered during my internship period from October 2025 to December 2025 at Jolly Chemical Company Ltd. The main objective of this internship was to bridge the gap between academic knowledge and real-world business practices. During this time, I worked under the guidance of Mr. Alamin Molla , Supervisor of the Marketing Department. My key responsibilities included data entry, client communication, client searching (via website, social media, and offline), and conducting market research. This report highlights how I gained insights into market demand, consumer behavior, client needs, and the strategies used to promote and sell a product profitably. It also discusses the challenges faced, especially in convincing customers and positioning the product as the best in a competitive market, and how I overcame those through effective communication and strategic marketing approaches. In conclusion, this internship experience has enriched my understanding of professional marketing practices and improved my confidence, communication skills, and ability to work in a corporate environment. The knowledge and skills acquired will be highly beneficial for my future career. 2025-01-12T00:00:00Z http://suspace.su.edu.bd/handle/123456789/2593 The Role of HR in Managing Work Life Balance and Employee Well Being: A Case Study on Janata Bank PLC. Sayeda, Sumaiya This report, titled “The Role of HR in Managing Work Life Balance and Employee Well Being: A Case Study on Janata Bank PLC.” presents a comprehensive analysis of how Janata Bank PLC. a forward-thinking HR consultancy in Bangladesh, integrates employee-centered human resource strategies to foster a healthier and more productive workplace. This report explores the significant role of Human Resource (HR) management in promoting work-life balance and ensuring employee well-being, with a case study on Janata Bank PLC. In the modern workplace, employees face increasing pressures from both professional and personal responsibilities, making the management of work-life balance a critical factor in maintaining productivity, motivation, and organizational success. Human Resource departments play a strategic role in addressing these challenges by designing and implementing policies, programs, and practices that foster a supportive work environment and enhance overall employee satisfaction. The study focuses on various HR initiatives undertaken by Janata Bank PLC to promote employee well-being. These include flexible working arrangements, wellness programs, stress management initiatives, employee counseling services, performance appraisal systems, and training and development programs. By implementing such measures, HR ensures that employees can manage their professional duties while maintaining personal health and family commitments. This approach not only increases employee engagement and job satisfaction but also reduces absenteeism, turnover, and workplace conflicts, which ultimately improves organizational efficiency and productivity. Furthermore, the report highlights the role of HR in creating a positive organizational culture that prioritizes employee care and motivation. Through continuous feedback mechanisms, employee engagement surveys, and recognition programs, the HR department aligns employee goals with organizational objectives while maintaining a healthy and motivating work environment. The case study of Janata Bank PLC demonstrates that strategic HR practices can significantly enhance employee morale, commitment, and performance, contributing to both individual and organizational growth. In conclusion, the report emphasizes that the role of HR in managing work life balance and employee well-being extends beyond administrative and routine functions. It serves as a strategic driver of organizational performance, employee engagement, and long-term sustainability. By prioritizing the health, satisfaction, and professional growth of employees, HR departments not only ensure workforce stability but also strengthen the organization’s competitive advantage. The findings of this study underscore the importance of integrating employee well being into the overall business strategy to achieve sustainable organizational success in the long run. Moreover, effective HR management in work-life balance fosters innovation, creativity, and collaboration among employees, enhancing overall organizational performance. Organizations that invest in employee well-being gain higher levels of trust, loyalty, and job commitment. These initiatives also contribute to a positive employer brand, attracting top talent and reducing recruitment challenges. 2025-01-12T00:00:00Z http://suspace.su.edu.bd/handle/123456789/2592 An Analysis of Compensation Management Practices: A Case Study on AK Air International Jahanara, Khanom Nejhum This report provides an extensive and critical analysis of the compensation management framework currently implemented at Ak Air International, a prominent entity within the Bangladeshi aviation and logistics landscape. In an industry defined by rigorous operational demands, fluctuating fuel costs, and the necessity for highly specialized technical talent, the strategic design of a compensation system serves as a cornerstone for organizational stability. This study meticulously evaluates the various components of AK Air International’s remuneration strategy, exploring how the integration of base pay, short-term incentives, and long-term benefits functions to attract top-tier professionals, minimize turnover, and foster a culture of high performance while ensuring the company’s long-term financial sustainability. The primary objective of this research was to assess the alignment between the company’s stated human resource goals and the actual psychological and financial impact of its pay structures on the workforce. To achieve this, the study utilized a comprehensive methodology that combined the quantitative analysis of internal payroll data with qualitative insights gathered from employee engagement surveys and stakeholder interviews. Furthermore, the report incorporates external benchmarking against regional competitors and global aviation standards to determine the company’s market positioning. The research framework specifically targeted the dimensions of internal vertical equity, which ensures fair pay across different levels of the hierarchy, and external competitiveness, which is vital for retaining talent in a mobile labor market. The findings of this analysis indicate that AK Air International has established a robust and disciplined compensation hierarchy that provides a strong sense of financial security. The organization’s base salary structures are largely synchronized with the prevailing market rates in Bangladesh, which has historically contributed to a stable workforce at the operational and mid- management levels. The comprehensive benefits package, which includes medical insurance, retirement provident funds, and industry-specific travel privileges, acts as a powerful retention tool for veteran staff. However, the study identifies a significant strategic misalignment in the variable pay component. The current "one-size-fits-all" bonus and increment system lacks the nuance required to reward exceptional individual contributions, often leading to a plateau in motivation among high-potential employees. Additionally, the report highlights that the current frequency of salary reviews has not kept pace with the rapid inflationary pressures currently affecting the Bangladeshi economy, resulting in a gradual decline in the real purchasing power of the employees. In conclusion, while AK Air International maintains a foundational compensation system that is reliable and structured, it requires modernization to meet the challenges of a 2025 labor market. The report suggests that the organization must transition from a traditional seniority-based pay model to a more dynamic, performance-contingent strategy. To optimize these outcomes, the company should implement a tiered incentive program that links rewards directly to departmental and individual key performance indicators. It is also recommended that the HR department adopt a more agile approach to market auditing, allowing for more frequent adjustments to cost-of-living allowances. By introducing flexible, "cafeteria-style" benefits that cater to the diverse needs of a multi-generational workforce and increasing transparency regarding the criteria for promotions and pay grades, AK Air International can significantly enhance its employer branding and secure its position as a leader in the aviation sector. 2025-01-12T00:00:00Z http://suspace.su.edu.bd/handle/123456789/2591 Training & Development Process for Banking Employees: A Case Study on Janata Bank Limited SAKHIL First and foremost, I would like to express my sincere gratitude to my supervisor, Naima Khan Tarin , Lecturer , Department of Business Administration, Sonargaon University (SU), for his invaluable guidance, support, and encouragement throughout the preparation of this report. His insights and expertise in the field of Human Resource Management have greatly enriched my understanding and enabled me to complete this case study on “Training and Development Process for Banking Emplyees: A Case Study on Janata Bank Limited.” I would also like to extend my appreciation to the faculty members of the Department of Business Administration at Sonargaon University for their continuous support and dedication to fostering an environment of learning and growth. My sincere thanks go to JANATA BANK . for allowing me access to information that has been vital to the successful completion of this study. Finally, I am deeply grateful to my family, friends, and classmates for their encouragement, motivation, and assistance throughout this journey. Their support has been instrumental in helping me focus and complete this work 2025-01-12T00:00:00Z