| dc.description.abstract | JANATA Bank Limited offers to explore the world of progressive Banking in Bangladesh. It
is a state owned commercial bank and is catering the need of the mass business people. It was
Corporatized on 15th November 2007. Janata Bank was born with a new concept of
purposeful banking sub serving the growing and diversified financial needs of planned
economic development of the country.
JANATA Bank Limited (JBL) is the second largest public commercial bank among the
others public bank in Bangladesh. The Bank has set up a new standard in financing in the
Industrial, Trade, Agriculture and Foreign exchange business. Its various deposit & credit
products have also attracted the clients-both corporate and individuals who feel comforting
doing business with the Bank. Realizing the growing significance of marketing in banking
sector to exist successfully in today‟s competitive banking industry, JBL practices its
marketing strategies seriously and adopt proper elements of marketing mix. It targets the
customer segments analyzing their financial need and offer highly customized products and
services to the target customers. JBL offer a reach portfolio of bank products including
deposit products, loan and advance products, remittance products, cards, international
business products, and other services. JBL sets competitive rates of interest and commission
for various bank products which in most of the cases are almost same to the competitors. It
also attempts to reach its services to the door level of customer by increasing its number of
branches and ATM booths, and extending mobile and online banking services. It also
performs moderate level of promotional activities. It tries to maintain strong customer
relationship and acquire more customer base by proving quality services understanding
financial needs of customers and offering services accordingly. The commitment of the
bank and the people's belief in JBL have given the edge over others to earn this trust about
the safe keeping of their money in the right kind of Banking channel. | en_US |
