Distribution Strategy of Apparel Industries in Bangladesh: A Case Study on Crystal International Group Limited

Abstract

The core objective of the thesis is to fulfill the requirement of the MBA program as prescribed by the Sonargaon University. An intern has to prepare project report at the end of the thesis period but the main objective of the thesis is to get the hands-on experience of the real world organization. The thesis was completed with the objective of getting practical knowledge in the Marketing (Operations) department of Crystal Industrial Bangladesh Private Limited. The first responsibility I was assigned on this eight week of thesis period was to assist the trainer for the TTT program. Secondly, I was allotted the work of Medical Insurance Data Sheet Update and SPPS was the last task, I was assigned during my thesis program. As an intern, I realized that I was successful to gather a lot of significant learning experiences which would be helpful in my future career. The Marketing department of Crystal Industrial Bangladesh Private Limited offered me ample space and opportunities, not only to learn but also to exhibit my skills as a Marketing team member. I could use my theoretical knowledge of Marketing in real practice while participating in many discussions. I was actively involved in the department meetings where I shared my knowledge and views regarding the performance Crystal Industrial Bangladesh Private Limited. I also attempted to gather more information on basic job functions of other departments to have better understanding of the relation between them and the Marketing department. It was commendable to see how whole heartedly they welcomed, acknowledged and appreciated new ideas and knowledge. I have provided few recommendations based upon my understanding and knowledge. I successfully completed all the assigned duties and handed them over to the senior supervisor at the end of the thesis. I thoroughly enjoyed the challenges that came along every single day. I could also bring some minor improvisations during my thesis which were able to leave their marks. These lessons that I have learned will be a valuable one for my future endeavors as well.