Marketing Activities of Food and Beverage Industry in Bangladesh : A Case Study on Kazi Farms Ltd

Abstract

Thesis is one of the best ways where we can see the practical scenario of the corporate world. We can get fundamental idea about job, corporate culture, which is not possible to learn through reading book or performing classroom activities. The topic of the report is “Marketing Activities of Food and Beverage Industry in Bangladesh : A Case Study on Kazi Farms Ltd. Nowadays Food & Beverage industry in Bangladesh is developing gradually. Competition is increasing based on increasing demand. Along with the newer diversity of food & beverage products, many participants are entering into this sector. This industry is the largest sector and is the most adequate one to be used to diversify the economy. By based on the topic of the report we can easily expect that which will be the purpose of the information. From this report, we will get different marketing mix, agreement, condition, systems, and observation of the marketing & branding area of Kazi Food Industries Limited. The report is completed on three month internship in one of the Commanding & reputed Food and Beverage manufacturing organization and their marketing process, which leads the organization in the most excellent position in Bangladesh. To nurse the nation, Kazi Food Industries Limited does some operations as collecting the raw material from their own source, material processing with the assistance of external production managers, stock the ultimate items, serve the products by distributors, etc. The food& Beverage sector is one the prime concern of this organization and as well as it has a few other SBUs. The report is founded on actual information & working process as well as their marketing and branding activities in Kazi Food Industries Limited. The initial aim of the report is to present the marketing activities and strategies of Kazi Food Industries Limited to increase the value of brand and product in a very complicated competitive condition. We also learn about Consumer appreciation of a number of brand alternatives, character of distribution channel and their practice, advertising and promotional task, market share and growth by this report. iv