| dc.description.abstract | Marketing ability is the thing in which financial success depends for a company. All the other
departments like finance, operations, accounting, and other functions will not work properly if
there are no marketing practices because every department are interlinked. The primary purpose of
the marketing for a company to know the actual demand of the product and services then
communicate with the customers and deliver product to them. Successfully selling the product
mainly depends on a few variables like product quality, product price and how to perceive the
product by the customers. After all, the primary target of the marketers is to help a product to
create positioning and positive image in the mind of the consumers. In this internship report, I have
done a study on “Marketing Practices of ACI Limited-A case study on ACI Mosquito Aerosol.” I
have tried to find out their strengths, weakness, opportunities, and threats. ACI Limited has been
successfully established themselves in the market through by their “Mosquito Aerosol” though
they have many other products also. In this report, I have also discussed the market share of ACI
Mosquito Aerosol, and with that I have addressed the segmentation broadly, targeting and
positioning strategy of ACI Mosquito Aerosol. ACI Limited has a stable distribution channel so
that their Aerosol is available all over the country. In this report, I have also discussed advertising
and promotional strategy. I also found that currently ACI Mosquito Aerosol is the market leader
but the other competitors are trying to capture their market by using their new innovative ideas and
enhanced marketing plan. And after seeing all the evidence and analysis, it can be concluded that
currently, ACI Mosquito Aerosol is the market leader through by their premium quality and
well-organized distribution channel. | en_US |
