| dc.description.abstract | Real estate business is a growing business in Bangladesh. In Bangladesh, the real estate
business started in 1964. Ispahani Group was the pioneer in this sector. During 1970 there
were fewer than five companies in Bangladesh engaged in this business. But now this is a
booming sector of the company. REHAB (Real Estate and Housing Association of
Bangladesh) was formed in 1991 with only 11 members. As on February 28, 2011 the number
of REHAB members have risen to 1082 (REHAB, 2011). So, it can be understood from this
fact that this real estate sector is relatively a new sector but it developed with a tremendous
speed. Real estate products in Bangladesh are real time demand fulfillment in the market
towards the total economic development of Bangladesh. The paper highlights-how to select
target market, offers products to their target customers and set a price for the offered product,
different marketing mix strategies and underlying problems of two Real estate companies
“Rupayan Housing Estate Ltd” and “Rabab Holdings Ltd.” Rupayan and Rabab started their
journey in 1989 and 2004. Both is our environmentally responsible response to the rapid spate
of urbanization in Bangladesh. Pressures of urbanization in this country are compounded by
the unfavorable land man ration. It has embarked upon a mission to make the maximum use
of minimum land being sensitive to both environmental concerns and social continuity.
Finally, the paper will pinpoint some possible description of the marketing activities and some
strategy recommendations for the smooth development of “Rupayan Housing Estate Ltd and
“Rabab Holdings Ltd.” | en_US |
