Sales Development Process in Bangladesh: A Case Study on Sajeeb Corporation.

Abstract

Sajeeb Corporation of companies, one of the largest business groups in the country, started its operation in 1982 and has been operating successfully since then. Over the years the group has extended its Rolex replica business functionalities in different industry sectors with its several sister concerns contributing to the overall socio-economic development of the country. Sajeeb Corporation is one of the largest multinational business firms in the world. Over the last decades, Shezan, Sajeeb, Kolson, Nocilla, Top, Wings, Popin, and Puro Bangladesh has been constantly bringing new and world-class products for the Bangladeshi people to remove the daily drudgery of life. Over FMCG use one or more of my products. It provides 8(Eight) brands and tries to mitigate all types of human demand by introducing new innovative products. I have found out that Sajeeb Corporation uses different mixtures of 4Ps: product, price, place (distribution), and promotion as controllable tactical marketing tools to target and position its different consumer segments creating brand loyalty to its Eco friendly and hygienic products. The company should ensure the eco- friendly, hygiene, and well-being of the consumers ensuring the highest quality of its brand, differentiate its pricing strategy, penetrate its brand into the rural markets with its business partners to boost its market share, develop alternative channels of distribution (online distribution) and set up a research department to get feedback of the customers following customer-oriented marketing strategies.