| dc.description.abstract | Meghna Group of companies, one of the largest business groups
in the country, started its operation in 1982 and has been
operating successfully since then. Over the years the group has
extended its Rolex replica business functionalities in different
industry sectors with its several sister concerns contributing to the
overall socio-economic development of the country.
Meghna Group is one of the largest multinational business firms
in the world. Over the last decades, Shezan, Meghna, Kolson,
Nocilla, Top, Wings, Popin, and Puro Bangladesh has been
constantly bringing new and world-class products for the
Bangladeshi people to remove the daily drudgery of life. Over
FMCG use one or more of my products. It provides 8(Eight) brands
and tries to mitigate all types of human demand by introducing
new innovative products.
I have found out that Meghna Group uses different mixtures of
4Ps: product, price, place (distribution), and promotion as
controllable tactical marketing tools to target and position its
different consumer segments creating brand loyalty to its Eco
friendly and hygienic products. The company should ensure the
eco- friendly, hygiene, and well-being of the consumers ensuring
the highest quality of its brand, differentiate its pricing strategy,
penetrate its brand into the rural markets with its business
partners to boost its market share, develop alternative channels of
distribution (online distribution) and set up a research department
to get feedback of the customers following customer-oriented
marketing strategies. | en_US |
