Products Strategy of Food and Beverage Industry in Bangladesh: A case Study of Sajeeb Corporation.

Abstract

Sajeeb Corporation is one of largest multinational business firm in Bangladesh and the world. Over the last decades, Sajeeb Corporation Bangladesh has been constantly bringing new and world-class products for the Bangladeshi people to remove the daily drudgery of life. Over 70% of the country consumer’s use one or more of their products. It provides 12 twelve verities brands and try to mitigate all types of human demand by introducing with new innovative products. Sajeeb Corporation Operations in Bangladesh provide employment to over 40,000 people directly and through its dedicated suppliers, distributors and service providers. 99.5% of Sajeeb Corporation employees are locals and they have equal number of Bangladeshis working abroad in other Sajeeb Corporation companies as expatriates. Sajeeb Corporation wants to attract the best graduates to join in their leadership actions. This report enlightens what type of recruitment opportunities offered by Sajeeb Corporation Bangladesh Limited for university students and how the students can access that opportunity. Sajeeb Corporation look for passionate people who want to do real business and have the potential to be highly motivated by brands, and are enthusiastic, creative and rigorous. They want people who are hungry for success and can work confidently in teams. Sajeeb Corporation create an environment where people with energy, creativity and commitment work together to fulfill ambitious goals. In addition, they all work to the highest standards of professional excellence and integrity Sajeeb Corporation introduces more than 100 types of products for their consumer‘s satisfaction consumers use and buy its regularly. Most of products are produces in their won Factory in Rupgonj Narayoungon. The most popular Products of Sajeeb Corporation are Shezan Mango Drinks, Macaroni Noodles, Vermichilly, Lacha Seami,Coarbonated Soft Drinks, Lassi Milk added Drinks, Latchi and Orange Synthetic food drinks. The another Most popular Imported products like that Nocilla Chokolet, Isubgul Buhsi,Testing Solt & Tang Instant drinks powder.