Financial Performance Analysis of westAceBD

Abstract

This report is based on “Financial Performance Analysis in WestAce BD. a Bangladesh-based clothing brand located in Uttara Sector 9, is part of a larger global organization under its parent company, AFS Fashion Ltd., headquartered at Unit 10B Estuary House, Thamesview Business Park, Fenttiman Road, Canvey Island, Essex, SS8 0EQ, United Kingdom. AFS Fashion Ltd. also operates regional offices in Australia and Germany, expanding its global reach. Westace BD primarily specializes in men's clothing, focusing on the production of high-quality jeans, chino shorts, cargo pants, and cargo shorts. In addition to its clothing line, the company has a robust IT wing that provides a range of services, including website development, mobile app development, and UI/UX design. This dual business model positions Westace BD as both a leading clothing brand and a growing player in the software and mobile app development sector. The company's strong market presence, especially in North America, along with its innovative IT solutions, provides a solid foundation for future growth and expansion opportunities. westAce has so many clients around the globe. The main objective of this report is to get an overview of the Financial Performance Analysis in general and specifically of westAce. The study has covered the Financial Performance Analysis of WestAce BD. For current and past years. The study has used both primary and secondary data sources. The first chapter of this report consists of an introductory part of this report, the second chapter includes an overview of WestAce BD where I am currently working as Executive of Accounts The third chapter is the General definition, purpose & process of Financial Performance Analysis, the fourth chapter is Financial Performance Analysis, the fifth chapter is Findings (positives & negatives), the sixth chapter is Recommendations, and in the seventh Conclusion. To understand the Analysis process, data collection was made through interviews with Colleagues, Annual reports, the Company website, my last few years' practical experiences with westAce, and learning the standards from books and a few websites. Those who love to take challenges are getting interested in westace. If you are not a tech and clothing lover or quick learner, you might struggle a lot.