• Login
    View Item 
    •   SUSpace Home
    • Faculty of Business
    • Bachelor of Business Administration (BBA)
    • 2021 - 2025
    • View Item
    •   SUSpace Home
    • Faculty of Business
    • Bachelor of Business Administration (BBA)
    • 2021 - 2025
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Promotional and Distribution Strategy of Big Bazar Chuadanga Private Ltd.

    Thumbnail
    View/Open
    BBA-240686.pdf (647.8Kb)
    Date
    2024-09-19
    Author
    Hamza, MD Amir
    Metadata
    Show full item record
    Abstract
    This report, titled “Promotional and Distribution Strategy of Big Bazar Chuadanga Private Ltd.,” provides an analysis of the promotional methods employed by the organization and their impact on customer engagement and sales performance. As part of the partial fulfillment of my Bachelor of Business Administration degree at Sonargaon University (SU), the report draws on my internship experience, where I was actively involved in planning and implementing promotional campaigns. Big Bazar Chuadanga Private Ltd., a leading retail company, leverages a combination of traditional and digital marketing approaches, including advertising, discounts, loyalty programs, and in-store promotions, to attract and retain customers. The integration of digital marketing techniques, such as social media advertising and email campaigns, has broadened the company's reach and engaged younger demographics effectively. Personalized offers and targeted promotions have played a pivotal role in building customer loyalty, while campaign evaluation methods have provided valuable insights for improvement. Despite challenges such as market competition and resource constraints, Big Bazar has successfully positioned itself as a key player in the local retail sector. This report highlights these strategies and offers recommendations for optimizing future promotional efforts, aiming to enhance the company's competitive advantage and customer satisfaction
    URI
    http://suspace.su.edu.bd/handle/123456789/1564
    Collections
    • 2021 - 2025 [176]

    Copyright © 2022-2025 Library Home | Sonargaon University
    Contact Us | Send Feedback
     

     

    Browse

    All of SUSpaceCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    Copyright © 2022-2025 Library Home | Sonargaon University
    Contact Us | Send Feedback