| dc.description.abstract | This report, titled “Service & Promotional Strategy of TCL Global Ltd.”, provides an
analysis of the service & promotional methods employed by the organization and their
impact on customer (Students & Agents) engagement and enroll performance. As part of
the partial fulfillment of my Bachelor of Business Administration degree at Sonargaon
University (SU), the report draws on my internship experience, where I was actively
involved in planning and implementing service & promotional campaigns. TCL Global Ltd.
a leading study abroad counseling company, leverages a combination of traditional and
digital marketing approaches, including advertising, personal counseling, university event
programs, email marketing, high scholarship support, and in-apps promotions to attract and
retain students or agents. TCL Global is committed to empowering education counselors
through training programs, workshops, and resources that enhance consulting effectiveness
and support professional growth. The company also actively engages in advocacy to
promote educational equity and inclusivity by collaborating with international
organizations and participating in global forums. Through its unwavering dedication to
harnessing technology and advocating for policy changes, TCL Global aims to create an
inclusive future where education is recognized as a right for all, not a privilege. The
company has positioned itself as a key player in the transformative movement for education
access, making a lasting impact on communities worldwide. The integration of digital
marketing techniques, such as social media advertising and email campaigns, has
broadened the company's reach and engaged students or agents demographics effectively.
Personalized offers and targeted promotions have played a pivotal role in building customer
loyalty, while campaign evaluation methods have provided valuable insights for
improvement. Despite challenges such as market competition and resource constraints,
TCL Global Ltd. has successfully positioned itself as a key player in the study abroad
education sector. This report highlights these strategies and offers recommendations for
optimizing future promotional efforts, aiming to enhance the company's competitive
advantage and customer satisfaction | en_US |
