| dc.description.abstract | On August 2006, United Hospital Ltd. was incorporated as a largest private hospitals in the country.
United Hospital is considered one of the top private hospitals in Bangladesh. After being attached
with United Hospital for three months, it was observed that, United Hospital had a lot of
opportunity that they can avail with some proper service strategy and process innovation. The main
strength of United Hospital is zero compromise to quality for healthcare system. The findings and
analysis encompass both primary and secondary data. Primary data were collected through
discussion with hospital doctors, personal observation and performing desk work in different
sections/departments. Secondary data were gathered from annual report, organization publications,
including newsletters, Sales & Marketing guidelines, handbooks, websites etc. It is found that
customers are satisfied with the quality of medical care, professionalism of staff, and the overall
hospital environment. United Hospital is effectively using modern medical technologies to diagnose
and treat patients. United Hospital is using advanced medical technologies, further integration of
electronic health records (EHR) or telemedicine services could improve patient care and operational
efficiency. They should strengthen the emergency services unit, ensuring quicker response times
and improving readiness for handling all kinds of emergency situations. They should increase
community engagement by conduct more health camps, free medical check-ups, and preventive
health awareness campaigns in local communities. They should enhance technological integration
by utilize artificial intelligence (AI) and predictive analytics to enhance diagnostic accuracy, predict
patient outcomes, and streamline operations. With some better services in patient satisfaction,
United Hospital can earn much more than what they are achieving now. | en_US |
