Sales & Marketing Strategy of Electronics Industry in Bangladesh: A Case Study on Jamuna Electronics Limited

Abstract

The thesis report is designed based on my theoretical knowledge and Practical experience. it is designed to have practical knowledge while passing through the theatrical understanding. The report is the result of a three-month internship program with Jamuna Electronics Limited, Gazipur. The report contains an Introduction, an overview of Jamuna Electronics Limited, the Marketing Strategies of Jamuna Electronics Limited, project activities, and a conclusion. I have focused on the concept about the concept. The objective and limitations of the report also have been discussed, the limitations have been time limit, confidentiality, knowledge and experience, etc. I discussed a brief history of Jamuna Electronics Limited. Here is an overview of Jamuna Electronics Limited. This part also includes mission, Vision, Management structure, Production of the operating, Buyers information, and some basic information about their general marketing activities. I have discussed the Sales and marketing strategies of Jamuna Electronics Limited. This part contains the marketing strategy for customers. At the end of the study, I have mentioned the findings according to the research part. In that part, I have mentioned some recommendations for Jamuna Electronics Limited Ltd based on my findings. Regarding the activities they may follow. I hope they will benefit from.