| dc.description.abstract | The core objective of the report is to fulfill the requirement of the thesis in EMBA program as
prescribed by the Sonargaon University. The study has practical implications for the
entrepreneurs, investors, policymakers, industry experts, media, and domain experts to discuss
and create unified voice for textile industries production and marketing in Bangladesh. The
purposes of the study are to explore and to analyze the use or application of 4Ps model of
McCarthy—Product, Price, Place and Promotion as controllable tactical marketing tools for the
effective marketing of Eco-friendly brand like A.B. Group Limited in Bangladesh, especially in
Dhaka city. I have found out that A.B. Group Limited uses different mixtures of 4Ps: Product,
Price, Place (distribution), and Promotion as controllable tactical marketing tools to target and
position its different consumer segments creating brand loyalty to its eco-friendly A.B. Group
Limited. The company should ensure the eco-friendly and wellbeing of the consumers ensuring
the highest quality of its brand, differentiate its pricing strategy, penetrate its brand into the rural
markets with its business partners to boost up its market share, develop alternative channels of
distribution (online distribution) and set up a research department to get feedback of the
customers following customer- oriented marketing strategies. The study will help to originate
the value to both the tissue paper marketers and consumerist effective and efficient mixtures of
4Ps can be utilized more rigorously for creating better brand loyalty of the segmented markets. As
a result, eco- friendly and hygienic tissue paper marketers can incorporate the convenient 4Ps
infrastructure to provide an insight for the tissue paper industry to evaluate the effectiveness of
their marketing strategies | en_US |
