“Analyzing the Sales and Distribution Strategies of Nestlé Bangladesh Ltd.: A Pathway to Market Leadership”

Abstract

A company providing safe, quality nutrition for more than140 years, operating in more than 86 countries, with 2 000+ brands worldwide, earning CHF 92 billion sales in 2014 with a workforce of more than 330000 employees and, with the objective to be the leader in nutrition, health and wellness is none other than Nestlé. An organization fully committed in enhancing the quality of consumers' lives through nutrition, health and wellness. Its mission of "Good Food, Good Life" is to provide the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night. Highly cautious to stay commitment to be environmentally sustainable and to create shared value through their business principles motivated me to do my thesis program. This paper is based upon Nestlé Bangladesh Ltd.’s organizational overview, my exposure to their business process in the field of finance especially in the maintenance of travel and expenditures of all employees of the company. Besides, the projects that I have been a part of during my thesis program have also been discussed in the end of paper. I hope that my report would give some insight to all the responsibilities carried out during my tenure as a thesis. With limited access to data due to confidentiality, I have tried to provide as much information as were possible about the works involving during my employment in Nestlé Bangladesh.