Green HRM Practices and Sustainable Career Intentions: Evidence from Sonargaon University Graduates in Bangladesh

Abstract

Green Human Resource Management (Green HRM) integrates environmental sustainability into HR practices to promote a culture of sustainability within organizations. This paper explores how Green HRM influences employees' sustainable career intentions, focusing on practices such as green recruitment, green training, eco-friendly performance management, and employee involvement in sustainability initiatives. Green recruitment attracts candidates who align with sustainability values, while green training equips employees with skills to adopt eco-friendly practices. Performance management systems that include sustainability criteria motivate employees to contribute to environmental goals. The study examines how these practices shape employees' career aspirations towards broader environmental and social responsibility, fostering long-term commitment to sustainability. By embedding sustainability into HR practices, organizations signal the importance of aligning career development with sustainable goals, enhancing job satisfaction, loyalty, and retention among environmentally conscious employees. The research also highlights how Green HRM shapes organizational culture, influencing employees' sense of purpose and their intentions to pursue careers focused on ecological balance and sustainable development. The findings suggest that organizations committed to sustainability through Green HRM can align employees’ career goals with environmental objectives, fostering a greener workforce and contributing to global sustainability efforts. Keywords: Green HRM, sustainable career intentions, environmental sustainability, employee engagement, eco-friendly practices.