| dc.description.abstract | This thesis delves into the promotional strategies employed by Blue Planet Knit Composite
RMG Industry within the context of the RMG Industry in Bangladesh. The RMG sector in
Bangladesh has witnessed significant growth in recent years, marked by heightened
competition and evolving consumer preferences. Blue Planet Knit Composite RMG
Industry, as a key player in this market, faces the challenge of not only sustaining its market
position but also expanding its market share amidst a dynamic landscape.
The study employs a case study methodology, utilizing both qualitative and quantitative data
collection techniques. Through interviews with key stakeholders, analysis of promotional
materials, and examination of market trends, this research seeks to uncover the intricate
mechanisms behind Blue Planet Knit Composite RMG Industry's promotional strategy.
Key findings reveal the multi-faceted approach adopted by Blue Planet Knit Composite
RMG Industry, including a mix of traditional and digital Supply Chain channels, strategic
partnerships, and innovative campaigns tailored to local preferences. Moreover, the study
identifies the role of branding, pricing strategies, and customer engagement initiatives in
shaping Blue Planet Knit Composite RMG Industry's promotional endeavors.
The implications of this research extend beyond Blue Planet Knit Composite RMG
Industry to offer insights for practitioners and scholars interested in understanding the
dynamics of promotional strategies within emerging markets. By dissecting the promotional
tactics of a leading RMG company in Bangladesh, this thesis contributes to a deeper
understanding of Supply Chain strategies in the context of rapidly evolving industries and
markets.
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