| dc.description.abstract | The Lubricant sector in Bangladesh has witnessed significant growth in recent years, marked by
heightened competition and evolving consumer preferences. MJL Bangladesh PLC, as a key player
in this market, faces the challenge of not only sustaining its market position but also expanding its
market share amidst a dynamic landscape. The study employs a case study methodology, utilizing
both qualitative and quantitative data collection techniques. Through interviews with key
stakeholders, analysis of promotional materials, and examination of market trends, this research
seeks to uncover the intricate mechanisms behind MJL Bangladesh PLC’s logistics and
distribution strategy and return product management. Key findings reveal the multi-faceted
approach adopted by MJL Bangladesh PLC, including a mix of traditional and digital Supply
Chain channels, strategic partnerships, and innovative campaigns tailored to local preferences.
Moreover, the study identifies the impact of reverse logistics and return product management and
how to MJL Bangladesh PLC manages this issue to maintain customer’s satisfaction and its
business development. The implications of this research extend beyond MJL Bangladesh PLC to
offer insights for practitioners and scholars interested in understanding the dynamics of logistics
and distribution strategies within emerging markets. By dissecting the logistics and distribution
tactics of a leading Lubricant company in Bangladesh, this thesis contributes to a deeper
understanding of reverse logistics and return product management and how to cope up with the
context of rapidly evolving industries and markets. | en_US |
