Distribution Strategy of Food and Beverage in Bangladesh: Case Study on Star Line Food Products Limited

Abstract

In a developing country like Bangladesh, planned growth of Construction Industry such as construction of industrial complexes, Roads, Bridges, Rail lines & Flyovers, Power Stations, Housing infrastructures, Airport Development, etc. is a prerequisite for achieving the goal of overall national development. With this end in view, Mr Nizam Uddin and his brothers established the organization Company in the year 2010 at Feni (314/1, Star Line Complex, Shahid Shahidullah Road). Now operating nationally. Through a long process of organizational development, the Company that started its activities in the year 2010 almost from scratch, achieved rapid and steady growth under the youthful dynamic leadership of its founding Managing Director in particular with able assistance and concerted efforts of its directors, engineers, technicians and employees in general and the Company is now in the forefront of Construction Industry in Bangladesh. Star Line Food Products limited Ltd is the proud concern Specially Feni and National now. I have found out that Star Line Food Products Ltd. uses different Distribution Chanel to Cover Rural and urban Market. Distribution Chanel Retail and Modern Trade at Bangladesh are available. Distribution strategies are Depot setting, Distributors setting, whole sale etc. which elaborated discussed as Chapter wise in this report