| dc.description.abstract | In a developing country like Bangladesh, planned growth of Construction
Industry such as construction of industrial complexes, Roads, Bridges, Rail
lines & Flyovers, Power Stations, Housing infrastructures, Airport
Development, etc. is a prerequisite for achieving the goal of overall national
development. With this end in view, late Mir Akeb Hossain established the
organization as a Partnership Company in the year 1968. With the extension
of its activities, nation-wide, the company was converted into a Private Limited
Company in the year 1980. Through a long process of organizational
development, the Company that started its activities in the year 1968 almost
from scratch, achieved rapid and steady growth under the youthful exuberance
and dynamic leadership of its late founding Managing Director as well as its
present Managing Director in particular with able assistance and concerted
efforts of its Directors, engineers, technicians and employees in general and
the Company is now in the forefront of Construction Industry in Bangladesh.
Mir Securities Ltd. is the proud concern of the Mir Akter Hossain Limited.
I have found out that Mir Securities Ltd. uses different mixtures of 4Ps:
product, price, place, and promotion as controllable tactical marketing tools to
target and position its different consumer segments creating brand loyalty to
its tradable and profitable financial products. The company should ensure the
wellbeing of the consumers ensuring the highest quality of its brand,
differentiate its pricing strategy, and penetrate its brand into the markets with
its business partners to boost its market share, develop alternative investment
plans and set up a research department to get feedback of the clients following
customer-oriented marketing strategies. | en_US |
