“Promotional Strategy of Private Universities in Bangladesh: A Case Study on Sonargaon University (SU)”

Abstract

The core objective of the thesis is to fulfill the requirement of the MBA program as prescribed by the SU. An intern has to prepare project report at the end of the thesis period but the main objective of the thesis is to get the hands-on experience of the Sonargaon University. The internship was completed with the objective of getting practical knowledge in the Promotional Strategy while working at the Marketing department of Sonargaon University. The thesis is designed to have a practical experience while passing through the theoretical University. This University Committed to making the learning of its student well augmented in faculty members coming from the best institutions of home and abroad. In the First chapter I have discussed the introduction. In Chapter 2 I have discussed about Organization Profile. By which we will know the organization, important mission and. Value and their location. On next Chapter, I have discussed Sonargaon University Activates. Basically I have discussed my work related activities I Sonargaon University. On next, discussed Sonargaon University Promotional Strategy. I have mentioned analysis and findings associated with the Organization and this report. I have also discussed about what I have learnt during the thesis at Green Road Branch.