| dc.description.abstract | The core objective of the Dissertation is to fulfill the requirement of the in RMBA
program as prescribed by the Sonargaon University. The study has practical
implications for the entrepreneurs, investors, policymakers, industry experts,
media, and domain experts to discuss and create unified voice for textile
industries production and marketing in Bangladesh. The purposes of the study are
to explore and to analyze the use or application of 4Ps model of McCarthy—
product, price, place and promotion as controllable tactical marketing tools for
the effective marketing of brand like Shovon Knitwear limited in Bangladesh,
especially in Dhaka city. I have found out that Shovon Knitwear limited uses
different mixtures of 4Ps: product, price, place (distribution), promotion as
controllable tactical marketing tools to target and position its different consumer
segments creating brand loyalty to Shovon Knitwear limited. The company
should ensure the eco- friendly and wellbeing of the consumers ensuring the
highest quality of its brand, differentiate its pricing strategy, penetrate its brand
into the rural markets with its business partners to boost up its market share,
develop alternative channels of distribution (online distribution) and set up a
research department to get feedback of the customers following customer
oriented marketing strategies. The study will help to originate the value to both
the tissue paper marketers and consumerist effective and efficient mixtures of 4Ps
can be utilized more rigorously for creating better brand loyalty of the segmented
markets. Asa result, eco- friendly and hygienic tissue paper marketers can
incorporate the convenient 4Ps infrastructure to provide an insight for the tissue
paper industry to evaluate the effectiveness of their marketing strategies. | en_US |
