| dc.description.abstract | The advent of the digital age has transformed the landscape of marketing,
offering new opportunities and challenges to businesses worldwide. This
thesis paper presents an in-depth evaluation of digital marketing practices in
the context of Bangladesh, focusing on the case study of Daraz.com.bd, one of
the leading e-commerce platforms in the country. The primary objective of this
research is to analyze the effectiveness, impact, and strategies of digital
marketing adopted by Daraz.com.bd, and to assess their implications for the
broader business and marketing environment in Bangladesh. The study
employs a mixed-method research approach, combining qualitative and
quantitative research methods. Data collection involves surveys, interviews,
and content analysis of Daraz.com.bd's digital marketing campaigns. Through
these methods, this research investigates the various digital marketing
channels and tools employed by Daraz.com.bd, such as social media marketing,
search engine optimization (SEO), email marketing, and influencer
collaborations. It also assesses their impact on brand awareness, customer
engagement, and sales performance. Furthermore, this thesis explores the
challenges and barriers faced by Daraz.com.bd in its digital marketing efforts,
including issues related to privacy, data security, and competition. The study
also examines the evolving consumer behavior in the digital era and the role of
digital marketing in shaping consumer decisions in Bangladesh. | en_US |
