A STUDY ON ALIGNING SUPPLY CHAIN MANAGEMENT FOR TRADING BUSINESS OF CARNIVAL TECHNOLOGIES LTD.

Abstract

Dotlines, not only serves in Bangladesh, but in 11 more countries – in one way or the other, across the 22 connected verticals, clubbed under 10 segments. Dotlines talks about pureplay connectivity (Carnival Internet), over which it brings security (Audra), learning (e.g. Ghoori Learning), empowerment, infotainment, insurance and financial services (Carnival Assure), lifestyle (e.g. BanglaCut) and logistics and online-to-offline (e.g. eCourier and Carnival Point). All its connected ecosystem is backed-up and further intensified by its ingenious digital services platforms and AI-powered robotic process automation solutions (e.g. Pulse).To talk about a few impacts Dotlines and its sister concerns have delivered is imperative at this stage. Contrary to the popular inside-out strategy by infrastructure companies, Carnival Internet took it on them to break the digital divide of the progressing country, and started it's own strategy of "Go Rural", embarked on an outside-in strategy, and started connecting villages after villages with the true taste of fibre broadband. At everyone's surprise, in just a few years, Carnival Internet has passed across 80% of the districts of the country and brought best-in-class internet experience to thousands of households. Dotlines' Audra realized the need for enterprise-grade security at home-grade simplicity and affordability for millions of homes and SMEs across Asia, and now raving across countries, as it partners up with in country distributors, big-name broadband players, high-street retails and eminent ecommerce players. Its logistics business eCourier brought world-class service quality and delivery benchmarks for millions of e-commerce, SME and enterprise players, and now moves to P2P delivery solutions, with the tag of "We move emotions". To democratize payments for the masses, the group keeps on innovating and implementing secured payment channels over traditional, mobile as well as online-to-offline modalities. Its O2O digital payment service Sohoj for migrant blue-collar workers took the dear spot among the millions of helpless workers spread around developed countries. Its boutique food business BanglaCut promises artisanal authenticity and process purity when it comes to loved meat, fish and accompaniments – and dreams to take the