| dc.description.abstract | The AGRO Machinery industry in Bangladesh has witnessed substantial growth
in recent years, driven by factors such as increasing disposable income,
improved road infrastructure, and changing consumer preferences. This thesis
delves into the realm of Customer Relationship Management (CRM) within the
context of the Agri Machinery Industry in Bangladesh: BANGLAMARK AGRO
Ltd. The study utilizes a case study approach, incorporating both qualitative
and quantitative research methods. Primary data is collected through
interviews with key stakeholders, including executives from the respective
companies, industry experts, and consumers. Additionally, secondary data
from industry reports, academic literature, and online sources are employed to
complement the primary findings. In this backdrop, effective CRM practices,
including product development, market segmentation, branding, and
distribution channels emerge as a critical factor in fostering long-term
relationships between Agri machinery providers and their customers. It is a
business strategy, an endeavor that must be endorsed by the entire company.
The concessionaire must be perceived as greater than a mere reseller. It is to
be viewed rather as a problem solver, as one who offers services that are high
in quality and meet client specifics. Furthermore, it explores the unique
challenges and opportunities faced by each company in the competitive
landscape of the Bangladeshi Agricultural Machinery industry. It is hoped that
this research will serve as a valuable resource for industry practitioners,
academics, and policymakers interested in understanding and improving the
Agricultural Machinery industry in Bangladesh. | en_US |
