Distribution Strategy of Electronics Industry in Bangladesh: A Case Study on Walton Digi-Tech Ltd.

Abstract

The work is originated in result of my thesis, which I have done, as a requirement of EMBA program. The environment of the Walton Digi-Tech Ltd. is well and friendly. The staffs and Colleagues are specialized in their respective fields. Each of them works on their own and their id supervised from the top management. The motivation of the staff, I believe comes from the very sense of responsibility. Walton Digi-Tech Ltd. is the largest Electronics Company of Bangladesh. Walton Digi-Tech Ltd. follows the rules and regulation prescribed by the Bangladesh Government. The Introductory part starts with overviews of the Electronics industry in Bangladesh as well as the organization Walton Digi-Tech Ltd. itself. I have discussed on various points but actually focus on objective of the study and Shedding some light on the organization's background. The Second part of this report, I have discussed profile of the organization. In this chapter I have discussed on various points but focuses on historical background, Distribution strategy, mission, vision, objectives, and SWOT of Walton Digi-tech Limited Ltd. The Third part of this report, I have discussed on conceptual framework. In this report I mention the findings of my study and describe the recommendations. Some major findings and recommendations are, customer-centric approach, four c’s of distribution, development and customization, understanding and differentiations. And the recommendations are continuous training and awareness, enhanced personalization, integration with emerging technologies, adaption in changing customer’s needs, promotion of customer advocacy. customer segmentation, automation for efficiency etc. The study concludes by valuable insights into the distribution strategies of Walton Digi-Tech Industries LTD. in the Bangladeshi electronics industry. These findings contribute to the existing body of knowledge on distribution strategy and provide practical findings contribute to the existing body of knowledge on distribution strategy and provide practical recommendation of electronics manufacturers operating in Bangladesh. It is hoped that this research will serve as a valuable resource for industry practitioner, academics, and policymakers interested in understandings and improving the electronics industry in Bangladesh.