Sales and Distribution Strategy of Plastics Industry in Bangladesh: A Case Study on Lira Doors Ltd

Abstract

This report is predicted on my past amount beforehand in Lira Group of Industries in last 3 months. Lira Group of Industries- is high technology enterprise which integrates researching and developing, manufactures of plastic pipes and fittings, engineering, trading and marketing. Lira was established in 1965, and is leading in domestic & industrial piping field in Bangladesh. Lira is the leading top 3 manufacturer of plastic pipe and fitting in Bangladesh. Products mainly include HDPE pipe and fitting, HDPE, UPvc, Thread Pipes. Household items, corrugated pipe, SO Pipes, Water pumps. PPR pipe and fitting, Doors, UPvc sheets, uPvc ceilings, plastic furniture, plastic house hold including indoor & outdoor items, kitchen items along with poly packaging, cloth hangers and plastic raw materials. we are known for the hard working determination in quality of our products. This Thesis report is created to induce an experience as an intern at Lira Group throughout my Thesis season. This Thesis report concerning about the organization and Plastic industry. This report has segmented into five chapters. The introduction of the report has been elaborated at the first chapter along with background, scope, limitations and objective of the report. Chapter two has been elaborated by literature review. Where you can find the overall image of Lira Group company overview and the whole Plastic Industry’s overview. Chapter three is about job responsibility. There I have elaborated the job experience of my Thesis period. The duties and responsibilities I have did there is written here. Chapter four is about important issues. There I have include my findings about the company. The findings are the outcome of my observation and experience of Thesis. Chapter five is about conclusion and recommendation. The aim of this report is to portray a picture of Sales and Distribution department of Lira Group. I have discussed the experience I got about the company and its marketing & sales department.