| dc.description.abstract | The uPvc Plastic industry in Bangladesh has witnessed substantial growth in recent years, driven by
factors such as increasing disposable income, improved road and Building infrastructure, and
changing consumer preferences. This thesis paper presents a comprehensive analysis of the marketing
strategies adopted by three prominent uPvc Plastic manufacturers in Bangladesh: Akij Pipes and
Fittings Ltd. The study utilizes a case study approach, incorporating both qualitative and quantitative
research methods. Primary data is collected through interviews with key stakeholders, including
executives from the respective companies, industry experts, and consumers. Additionally, secondary
data from industry reports, academic literature, and online sources are employed to complement the
primary findings. The analysis examines various aspects of the product strategies, including product
development, market segmentation, and branding, pricing, and distribution channels. Furthermore, it
explores the unique challenges and opportunities faced by each company in the competitive landscape
of the Bangladeshi uPvc Plastic industry. The findings reveal that all three companies have
implemented distinct product strategies to cater to the diverse needs and preferences of Bangladeshi
consumers. Akij Pipes and Fittings Ltd. have introduced a wide range of uPvc Plastic models with
features and specifications tailored to different customer segments. Additionally, they have
emphasized effective branding and marketing strategies to enhance their brand equity and attract
target customers. The study concludes by providing valuable insights into the product strategies of
Akij Pipes and Fittings Ltd. in the Bangladeshi uPvc Plastic industry. The findings contribute to the
existing body of knowledge on product strategy and provide practical recommendations for uPvc
Plastic manufacturers operating in Bangladesh. It is hoped that this research will serve as a valuable
resource for industry practitioners, academics, and policymakers interested in understanding and
improving the uPvc Plastic industry in Bangladesh. | en_US |
