| dc.description.abstract | This thesis delves into the promotional strategies employed by Asian Paint Ltd.
within the context of the paint industry in Bangladesh. The paint sector in
Bangladesh has witnessed significant growth in recent years, marked by
heightened competition and evolving consumer preferences. Asian Paint Ltd.,
as a key player in this market, faces the challenge of not only sustaining its
market position but also expanding its market share amidst a dynamic
landscape. The study employs a case study methodology, utilizing both
qualitative and quantitative data collection techniques. Through interviews
with key stakeholders, analysis of promotional materials, and examination of
market trends, this research seeks to uncover the intricate mechanisms behind
Asian Paint Ltd.'s promotional strategy. Key findings reveal the multi-faceted
approach adopted by Asian Paint Ltd., including a mix of traditional and digital
marketing channels, strategic partnerships, and innovative campaigns tailored
to local preferences. Moreover, the study identifies the role of branding, pricing
strategies, and customer engagement initiatives in shaping Asian Paint Ltd.'s
promotional endeavors. The implications of this research extend beyond Asian
Paint Ltd. to offer insights for practitioners and scholars interested in
understanding the dynamics of promotional strategies within emerging
markets. By dissecting the promotional tactics of a leading paint company in
Bangladesh, this thesis contributes to a deeper understanding of marketing
strategies in the context of rapidly evolving industries and markets. | en_US |
