| dc.description.abstract | This report is based on my experience in the Motors Industry of Bangladesh. This research
helped me understand the challenges in Customer Relationship Management and how to
effectively manage relationships with customers in the Motor Industry of Bangladesh. The
findings and analysis encompass both primary and secondary data. Primary data were collected
through face-to-face conversations with after-sales service officials, service correspondents, and
relevant service sources. Secondary data were gathered from various organization publications,
including newsletters, service guidelines, reports, handbooks, websites, and yearly reports. The
report also provides an overview of the mission, vision, corporate philosophy, awards,
achievements, and corporate milestones of Customer Relationship Management. The Motor
industry in Bangladesh has experienced significant growth in recent years due to factors such as
increasing disposable income, improved road infrastructure, and changing consumer
preferences. This thesis presents a comprehensive analysis of customer relationship
management by the motor industry in Bangladesh, with a focus on ACI Motors Limited. The
study utilizes a case study approach, incorporating both qualitative and quantitative research
methods. ACI Motors Limited has introduced a wide range of automobile & and mechanical
products with features and specifications tailored to different customer segments. Additionally,
they have emphasized effective branding and marketing strategies to enhance their brand equity
and attract target customers. The study concludes by providing valuable insights into the
product strategies of ACI Motors Limited in the Bangladeshi motorbike industry. These
findings contribute to the existing body of knowledge on product strategy and provide practical
recommendations for motorbike manufacturers operating in Bangladesh. It is hoped that this
research will serve as a valuable resource for industry practitioners, academics, and
policymakers interested in understanding and improving the Motor industry in Bangladesh. | en_US |
