| dc.description.abstract | The software industry in Bangladesh has experienced significant growth in recent years, driven by
increased digital transformation, a burgeoning entrepreneurial ecosystem, and the rise in demand
for tailored software solutions. This thesis presents an in-depth analysis of the service strategies
employed by WebXpress, a leading Bangladeshi software development company specializing in
CRM, HRM, POS software, account management solutions, and eCommerce website
development. The analysis investigates multiple facets of WebXpress’s service strategy, including
customer relationship management, customization, market segmentation, pricing strategies, and
technical support. It further explores the unique challenges and opportunities faced by the company
within Bangladesh’s competitive software landscape. The findings highlight that WebXpress has
effectively employed a customer-centric service strategy, focusing on flexible software solutions,
robust client support, and market adaptation to meet the diverse needs of its customers.
Additionally, the study identifies areas for improvement, such as scalability and international
expansion, and presents actionable recommendations for the company’s future growth. The
research concludes by offering valuable insights into the service strategies of WebXpress and their
relevance to the broader software industry in Bangladesh. This thesis is submitted in partial
fulfillment of the requirements for the Executive Master of Business Administration (EMBA)
degree, providing a comprehensive contribution to the existing literature on service strategy while
offering practical recommendations for software companies operating in emerging markets like
Bangladesh. It is hoped that this research will serve as a valuable resource for industry
practitioners, academics, and policymakers aiming to enhance the software industry in
Bangladesh | en_US |
