Sales Management of Food & Beverage Industry in Bangladesh. A Case Study on Square Food & Beverage Ltd

Abstract

The Food & Beverage Industry in Bangladesh has witnessed substantial growth in recent years, driven by factors such as increasing disposable income, improved road infrastructure, and changing consumer preferences. This thesis paper presents a comprehensive analysis of the Sales management adopted by Five prominent Food & Beverage product manufacturers in Bangladesh: with Square Food & Beverage Ltd. The study utilizes a case study approach, incorporating both qualitative and quantitative research methods. Primary data is collected through interviews with key stakeholders, including executives from the respective companies, industry experts, and consumers. Additionally, secondary data from industry reports, academic literature, and online sources are employed to complement the primary findings. The analysis examines various aspects of the product strategies, including product development, market segmentation, branding, pricing, and distribution channels. Furthermore, it explores the unique challenges and opportunities faced by each company in the competitive landscape of the Bangladeshi Food & Beverage Industry. The findings reveal that all three companies have implemented distinct product strategies to cater to the diverse needs and preferences of Bangladeshi consumers. Square Food & Beverage Ltd. have introduced a wide range of Food & Beverage sales management with features and specifications tailored to different customer segments. Additionally, they have emphasized effective Sales Management to enhance their brand equity and attract target customers. The study concludes by providing valuable insights into the product strategies of Square Food & Beverage Ltd. in the Food & Beverage Industry. The findings contribute to the existing body of knowledge on 7 Sales management and provide practical recommendations for Food & Beverage manufacturers operating in Bangladesh. It is hoped that this research will serve as a valuable resource for industry practitioners, academics, and policymakers interested in understanding and improving the Food & Beverage Industry. in Bangladesh.