| dc.description.abstract | This thesis delves into the promotional strategies employed by Universal Denim Ltd
within the context of the Denim industry in Bangladesh. The Denim sector in
Bangladesh has witnessed significant growth in recent years, marked by heightened
competition and evolving consumer preferences. Universal Denim Ltd, as a key
player in this market, faces the challenge of not only sustaining its market position
but also expanding its market share amidst a dynamic landscape. The study employs
a case study methodology, utilizing both qualitative and quantitative data collection
techniques. Through interviews with key stakeholders, analysis of promotional
materials, and examination of market trends, this research seeks to uncover the
intricate mechanisms behind Universal Denim Ltd's promotional strategy. Key
findings reveal the multi-faceted approach adopted by Universal Denim Ltd,
including a mix of traditional and digital Supply Chain channels, strategic
partnerships, and innovative campaigns tailored to local preferences. Moreover, the
study identifies the role of branding, pricing strategies, and customer engagement
initiatives in shaping Universal Denim Ltd's promotional endeavors. The
implications of this research extend beyond Universal Denim Ltd to offer insights
for practitioners and scholars interested in understanding the dynamics of
promotional strategies within emerging markets. By dissecting the promotional
tactics of a leading Denim company in Bangladesh, this thesis contributes to a
deeper understanding of Supply Chain strategies in the context of rapidly evolving
industries and markets. | en_US |
