Human Resource Practices in Bangladesh: A Case Study on Asrotex Group.

Abstract

The Asrotex Group is a prominent apparel and textile manufacturing company in Bangladesh, recognized for its design-to-delivery solutions for global fashion brands. Founded in 1995, the group has grown significantly and now operates state-of-the-art manufacturing units in Gazipur and Narayanganj. Asrotex Group boasts a vertically integrated business model, encompassing everything from yarn spinning to finished garment production. This allows them to maintain strict quality control and ensure timely delivery. The group caters to a diverse clientele, including renowned brands like H&M, Zara, Brice, Primark, Sainsbury, Jockey, Walmart, and Kmart. Their global presence extends to Europe, the United States, and other major markets. Asrotex Group has a dedicated design office in Europe, enabling them to stay ahead of the latest fashion trends and create innovative designs for their clients. The group is committed to sustainable manufacturing practices, prioritizing eco-friendly materials and processes to minimize their environmental impact. Key Products Knitted garments, including T-shirts, polos, sweaters, and dresses,Denim wear, Activewear, Accessories Overall, the Asrotex Group is a dynamic and forward-thinking company that has established itself as a leader in the Bangladesh apparel industry. Their commitment to quality, innovation, and sustainability has driven their success and positioned them for continued growth in the global market.