Promotional and CSR Strategy of the Tobacco Industry in Bangladesh: A Case Study on Abul Khair Tobacco

Abstract

This thesis examines the Promotional and Corporate Social Responsibility (CSR) strategies employed by Abul Khair Tobacco, a prominent player in the tobacco industry in Bangladesh. The research aims to explore how the company balances its Promotional campaigns with CSR initiatives in an industry often criticized for its ethical implications. Utilizing a case study approach, the study integrates qualitative and quantitative data collected through stakeholder interviews, content analysis of marketing and CSR materials, and a review of regulatory frameworks. The findings reveal a dual faceted strategy: aggressive marketing tactics, including brand sponsorships, targeted advertisements, and community engagement programs, juxtaposed with CSR initiatives aimed at improving public perception and mitigating criticism. The research highlights the challenges of aligning CSR efforts with ethical considerations in a controversial industry and the regulatory pressures faced by tobacco companies in Bangladesh. By shedding light on the interplay between Promotional and CSR in the tobacco sector, this study contributes to the broader discourse on corporate responsibility and strategic marketing in industries under societal and regulatory scrutiny. The insights are valuable for policymakers, industry stakeholders, and scholars exploring CSR and Promotional strategies in ethically sensitive markets.