| dc.description.abstract | This report is based on my experience in the Banking Industry of Bangladesh. This research
helped me understand the challenges in Customer Relationship Management and how to
effectively manage relationships with customers in the banking industry of Bangladesh. The
findings and analysis encompass both primary and secondary data. Primary data were collected
through face-to-face informal conversations with Banking service officials, service
correspondents, and relevant service sources. Secondary data were gathered from various
organization publications, including newsletters, service guidelines, reports, handbooks,
websites, and yearly reports. The report also provides an overview of the mission, vision,
corporate philosophy, achievements, and corporate milestones of Customer Relationship
Management. The Banking industry in Bangladesh has experienced significant growth in recent
years due to factors such as increasing disposable income, improved Export-Import infrastructure,
and changing consumer preferences. This thesis presents a comprehensive analysis of customer
relationship management by the Bank industry in Bangladesh, with a focus on Standard Chartered
Bank. The study utilizes a case study approach, incorporating both qualitative and quantitative
research methods. Standard Chartered Bank has introduced a wide range of products & Services
with features and specifications tailored to different customer segments. Additionally, they have
emphasized effective branding and marketing strategies to enhance their brand equity and attract
target customers. The study concludes by providing valuable insights into the CRM strategies of
Standard Chartered Bank in the Bangladeshi banking industry. These findings contribute to the
existing body of knowledge on customer relationship strategy and provide practical
recommendations for Banks operating in Bangladesh. | en_US |
