| dc.description.abstract | This thesis investigates the product and distribution strategy of the building
materials industry in Bangladesh, focusing on Anwar Cement Ltd., a leading entity
under the Anwar Group of Industries. The building materials sector in Bangladesh
has undergone rapid growth, propelled by intensifying competition, urbanization,
and evolving consumer demands. Anwar Cement Ltd. faces the dual challenge of
maintaining its market leadership while adapting to a dynamic and competitive
environment. Adopting a case study methodology, this research integrates
qualitative and quantitative data collection techniques, including in-depth
interviews with stakeholders, analysis of promotional campaigns, and market trend
assessments. The study uncovers a comprehensive strategy employed by Anwar
Cement Ltd., featuring a blend of traditional and digital marketing approaches,
strategic partnerships, and consumer-centric campaigns tailored to regional
preferences. Furthermore, critical aspects such as branding, pricing, and customer
relationship management are identified as pivotal to the company’s distribution
success. The research highlights the importance of navigating Bangladesh’s unique
market dynamics, characterized by diverse geographical challenges, varied
consumer behaviors, and infrastructural constraints. It also explores the role of
technology, such as logistics management systems and real-time tracking tools, in
streamlining supply chains and enhancing distribution efficiency. Despite notable
achievements, the study identifies opportunities for improvement, particularly in
adopting sustainability-focused practices and environmentally friendly distribution
models. As global emphasis shifts towards eco-conscious business strategies, the
integration of sustainable initiatives is imperative for long-term industry growth and
resilience. This thesis provides critical insights into the building materials industry
in Bangladesh, offering a practical framework for practitioners and researchers
seeking to develop effective product and distribution strategies in emerging markets. | en_US |
