Digital Marketing Practices and Strategies: A Case Study at Workfezz

Abstract

This internship report explores my experience and learnings as the founder of Workfezz during my internship, focusing on digital marketing practices and strategies. The objective of this internship was to enhance the company’s digital presence, implement data-driven marketing strategies, and analyze their impact on business growth. As the founder, I was directly involved in crafting and executing comprehensive digital marketing campaigns, including social media management, search engine optimization (SEO), and paid advertising on platforms such as Google Ads and Meta Ads. I also led efforts to optimize tracking and analytics using tools like Google Tag Manager and Meta Pixel to ensure accurate performance insights. Additionally, I worked on customer segmentation, content creation, and email marketing strategies to improve engagement and retention. This report outlines the digital marketing practices employed at Workfezz, my contributions to these initiatives, and the challenges encountered during the process. It also includes solutions I implemented to address these challenges, such as refining ad targeting strategies and enhancing data tracking systems. Through this internship, I gained practical insights into the operational aspects of digital marketing and how to leverage various tools and techniques to achieve measurable business outcomes. This experience not only contributed to the growth of Workfezz but also enriched my understanding of strategic marketing, which I aim to apply in future endeavors.