Marketing Strategy of Madina Food & Beverage Ltd.

Abstract

Madina Super Shop (Madina Cost Cutter) is the extended business of its parent company Madina Trade International and also an associate of Madina Food & Beverage Ltd. Bakery products like breads, cakes, muffins, biscuits, buns, and doughnuts. Cookies etc are very popular among the people of Bangladesh and are commonly used. With the rapid industrialization of the country, increase in population, modernization, and change in food habits, the demand for these products is ever-increasing. To produce and supply nutritious, hygienic and high-quality bread, biscuits, and other bakery products to the people of Bangladesh, Madina food & beverage. Has established an ultramodern automatic factory in the basic industrial area in 2013. Madina Food & Beverage is also engaged in trading stones, coal, rice, flour, sugar, and several other products. A new segment should be added to the existing market. The company should make the position of Madina Food & Beverage as a “quality product” for a large market share. The taste of the Madina Food & Beverage will be improved. The company should attack the competitors the company should offer competitive prices, which will reduce prices than other competitors. Production costs should be reduced to the minimum level. Consumers usually want better quality and various products at lower prices production cost is one of the major components of price. To minimize the production cost, it is recommended that the expert and skilled workers should be appointed which will reduce the rate of wastage and volume of defective production.