Social Media Marketing Practices in Bangladesh: A Case Study on Jolly Chemical Company Ltd.

Abstract

My Internship Experience at Jolly Chemical Company Ltd in Marketing Department is a reflection of the knowledge, experience, and practical skills I have gathered during my internship period from April 2025 to July 2025 at Jolly Chemical Company Ltd. The main objective of this internship was to bridge the gap between academic knowledge and real-world business practices. During this time, I worked under the guidance of Mr. Sumon Sheikh, Supervisor of the Marketing Department. My key responsibilities included data entry, client communication, client searching (via website, social media, and offline), and conducting market research. This report highlights how I gained insights into market demand, consumer behavior, client needs, and the strategies used to promote and sell a product profitably. It also discusses the challenges faced, especially in convincing customers and positioning the product as the best in a competitive market, and how I overcame those through effective communication and strategic marketing approaches. In conclusion, this internship experience has enriched my understanding of professional marketing practices and improved my confidence, communication skills, and ability to work in a corporate environment. The knowledge and skills acquired will be highly beneficial for my future career.