Financial Analysis of an Educational Consultancy Firm: A Case Study on TCL Global LTD”

Abstract

I have prepared this internship report on TCL Global LTD (TCL) to complete my BBA program. The report highlights the consultancy services of TCL, its Financial Performance and implications to make TCL the best consultancy firm in Bangladesh. I have collected the necessary information for this report from primary and secondary sources of information about TCL. TCL Global LTD (TCL) is an educational consulting organization. It provides in-depth guidelines and support to the students who are seeking help for foreign higher study. TCL has four branches inside Bangladesh two is in Dhaka and another two is Chittagong and Sylhet. TCL is working with 16 countries as the representatives of top ranked colleges and universities of these countries. TCL started its journey in 2011 through the Facebook platform. Because of the huge responses of people from its Facebook page TCL established the Dhaka office in 2019. TCL mission is to provide a high standard ethical and quality service to empower the students. TCL has planned its STP by analyzing UNESCO data, various articles about higher study of Bangladesh and 3 Facebook groups of TCLS. TCL has segmented its clients based on their demands for Australia, Canada, UK, USA, Germany. TCL has targeted the potential clients who demand for Australia, UK, USA, Canada. TCL has started its positioning through the 1st Facebook group where the CEO provided assistance in every aspect about foreign higher study to Bangladeshi students. TCL conducts career seminars in well-known universities and colleges of Dhaka and also in other districts. These measures are creating and spreading the brand image of TCL among the students. TCL is a 11 years old organization in the education consulting industry. So, TCL always observes the activities of competitors to develop the services and strategies accordingly. TCL provides GTE standardized consulting services without any service charge compared to its well-known competitors. TCL has three Facebook groups and TCL gets most of the clients from these sites which are a competitive advantage with high conversion rate. Moreover, TCL has designed an ‘English Spoken’ course to improve the speaking skill which is getting good response from clients and working as another competitive advantage. TCL helps to select institutions and subjects, assists in visa processing, credit transfer, in gaining foreign scholarships, and assists in PR processing. TCL conducts IELTS and PTE courses by the top skilled instructors of Dhaka. The services of TCL are free of any charges. The three Facebook pages of TCL and other social sites such as Twitter, LinkedIn, Instagram, YouTube channel is the main medium for promoting the goals and activities of TCL. TCL conducts career live sessions online, sharing informative news about foreign study and articles of top ranked universities in these sites. My responsibilities as an intern in TCL was mostly corresponding with the important personnel of foreign universities, looking after the arrangements of career seminars and helping the clients with their basic queries etc. My time as an employee in TCL helped me to know about the need for educational consultation in Bangladesh and how it is related to the bright career of a student.