Digital Marketing Strategy Using SEO Technique: A Case Study on Khan IT

Abstract

As part of my BBA, I chose this topic because it covers the overall SEO Executive. As a Marketing student, my assigned task helped me understand the software tools, marketing concepts, planning, and strategies to work in an IT company. Khan IT does a lot of work before submitting the final result to the clients, and their role in doing marketing for their clients is vast. The IT tools are essential, and they are the expert who knows the best use for them. Learning the activities of a digital marketing strategist gave me pleasure and satisfaction. Digital marketing is effective because a brand should be known to all first. The primary role is a marketing agency to communicate the brand with the customers and effectively make sales. The role of a marketing agency is enormous for promoting a product with a concept to the customers. The overall approach of this report is descriptive as it goes into depth about the role of a marketing agency and the processes that they follow to do marketing. Managing several amazon stores like Hatil and Walton. was a different experience because I have learned a few new things like building the concepts and doing the strategic plan. These things will help me in my future job as well. While preparing this report during my internship, I faced some problems like too much work pressure, multiple tasks, etc., but I have learned many things described in the chapter's lessons. The findings of this report also show that some Organization-related problems like time-related problems, meeting-related problems, payment problems, system analysis, design problems, online tool problems, and performance measurement problems are also given. Some recommendations have been added at the end of the report, and I hope this will be helpful for them.