AN INTERNSHIP REPORT ON MARKETING PROMOTIONAL ACTIVITIES OF GQ FOODS LTD

Abstract

R K group of Industries is one of the largest companies in our country and their supply chain is very useful and very effective. After completion of 4 years BBA program major in marketing from Sonargaon University (SU), Internship is to analysis Strategic Marketing Promotional Activities of GQ Foods Ltd. Other objectives are to know about the marketing operations exclusively the research activities in the application area and to including confidence on assessing dispersed data for analysis and thereby dig-out the appropriate notion. Report also focuses to face future challenges in designing and operating research activities. GQFL was the pioneer to introduce corn based tasty, fingerlicking, mouthwatering chips in Bangladesh with its renowned brand of “Krispy Curl” chips. With its unique flavor “Krispy” brand became the center of focus in the snacks world. With its innovative taste and design Krispy brand has taken the lead share in snacks category. The satisfactions of the consumers are the driving force of the GQ Food Industry. GQ Foods Ltd. is the world’s largest food company involved in nearly every field of nutrition, with a turnover of 88 billion Swiss Francs. I know many things from this study as, to know about the organizational Bangladesh Limited is a wholly owned subsidiary of GQ Foods Ltd. S.A. Switzerland. In Bangladesh, GQ Foods Ltd. imports pure coffee, confectionery; repacks infant nutrition, full cream GQ Foods Ltd. powder and manufactures culinary products. The popular brands in Bangladesh are GQ Foods Ltd.in these categories. The factory of GQ Foods Ltd. is located in Sripur, about 55 kilometers from capital city Dhaka. GQ Foods Ltd. Bangladesh Ltd. has a vision of becoming the number one Food and Beverage Company in the country.