Healthcare Marketing Strategies and Employee Motivation: A Case Study on Kingston Hospital ltd.

Abstract

This study examines the relationship between healthcare marketing strategies and employee motivation at Kingston Hospital Ltd. The research highlights how effective marketing initiatives and motivated employees together influence patient satisfaction, hospital reputation, and organizational growth. The findings reveal that digital marketing and social media campaigns are crucial for attracting and retaining patients, while patient feedback and quality service strongly impact the hospital’s brand image. Employee motivation, driven by salary, incentives, recognition, and training, plays a direct role in improving service quality and patient care. Motivated employees demonstrate greater empathy, efficiency, and professionalism, which enhances both patient satisfaction and hospital performance. The study concludes that a strong link exists between marketing effectiveness and employee motivation. When combined, these two factors create a sustainable competitive advantage for the hospital. Recommendations include strengthening digital presence, implementing structured feedback systems, investing in employee development, improving communication, and aligning marketing strategies with patient-centered care. Overall, this case study emphasizes that Kingston Hospital’s long-term success depends on integrating innovative healthcare marketing strategies with effective employee motivation practices.