MERCHANDISING ACTIVITY IN VALOUR (GARMENT EXPORTER AND SOURCING HOUSE)

Abstract

The Merchandising department is the most important part of the export oriented business. It increases the opportunity for entrepreneurship development in garment sector. On the other handit helps the unemployed people as well as the government to remove unemployment problem and also play an important role in the economic development of the country. As a midway textile organization, Valour Garment Export and sourcing House has large numbers of employees but the productivity is getting slow day by day. So, it is a matter of concern that why this huge industry is doing stagnant profit. In the whole procedure of exporting garments to the retailer of abroad and to communicate with them, merchandisers have a great influence and responsibilities. When, the order is taken from buyer the duty comes to the floor of merchandisers and before going production they do almost everything to make the business smooth. So, the work starts with the order taking and making business relationship. Then sample making, planning, booking of every single material for samples and getting approval are all the key responsibilities of merchandisers. In case of production, sample goes in bulk so, the responsibilities become huge and it comes to the relation with operation also.