Digital Marketing Strategy of Fonok's Photobox

Abstract

Making an appearance online in a good way is very crucial for any e-commerce business. The online market is very competitive and it is important to stand out from others. Creating a brand identity for any business is important. To display the products, the online retailer has only two options, they can either take photos or make videos. Sometimes a professional photograph can carry more message than an essay. If someone wants their product photos to carry such messages, getting professional photography services is important. Fonok’s Photobox has many creative minds to create images with some untold stories. My employment at Fonok’s Photobox as a trainee was as a Digital Marketing Intern. The training began with the management of the company’s social media profiles and competitor research. I worked directly with the Head of Digital Marketing at Fonok’s Photobox. I was allowed to assist in the creation of various social media ad campaigns. I researched the market and evaluated the tactics that may be used to optimize the ad campaigns. Writing marketing ads copy, creating daily social media posts, and writing weekly blog content were my other responsibilities. This helped me become more comprehensive with the digital ad-making process and, a few search engine optimization processes. I used to do market research and gather the information online I needed to analyze the market situation for my employer. This allowed me to understand market trends throughout the year. Working with Fonok’s Photobox was a great corporate experience that added a lot to my portfolio. Fonok’s Photobox provided me with an opportunity to understand social media management and marketing during my internship. Fonok’s Photobox is growing company and has a very good digital marketing team who is doing good work. Their marketing ROI is very impressive we will see about it in the upcoming parts of this report. I provided a brief overview of the Digital Marketing Strategy of Fonok’s Photobox. How they regularly maintain social media profiles and post contents and service updates. How they write creative contents and conduct google SEO to rank top on the SERP pages. How they plan, create, and optimize their ad campaigns to get the best results from them.