| dc.description.abstract | The core objective of the Dissertation is to fulfill the requirement of the in BBA program as
prescribed by the Sonargaon University. The study has practical implications for the
entrepreneurs, investors, policymakers, industry experts, media, and domain experts to discuss
and create unified voice for textile industries production and marketing in Bangladesh. The
purposes of the study are to explore and to analyze the use or application of 4Ps model of
McCarthy—product, price, place and promotion as controllable tactical marketing tools for the
effective marketing of brand like Transcom Beverage Limited in Bangladesh, especially in
Dhaka city. I have found out that Transcom Beverage Limited uses different mixtures of 4Ps:
product, price, place distribution as controllable tactical marketing tools to target and position
its different consumer segments creating brand loyalty to Transcom Beverage Limited. The
company should ensure the eco- friendly and wellbeing of the consumers ensuring the highest
quality of its brand, differentiate its pricing strategy, penetrate its brand into the rural markets
with its business partners to boost up its market share, develop alternative channels of
distribution (online distribution) and set up a research department to get feedback of the
customers following customer-oriented marketing strategies. The study will help to originate
the value to both the Beverages marketers and consumerist effective and efficient mixtures of
4Ps can be utilized more rigorously for creating better brand loyalty of the segmented markets.
As a result, eco- friendly and hygienic Beverage’s marketers can incorporate the convenient
4Ps infrastructure to provide an insight for the Beverages industry to evaluate the effectiveness
of their marketing strategies. | en_US |
