Marketing Strategy of Unilever Bangladesh Limited

Abstract

The core objective of the internship is to fulfill the requirement of the BBA program as prescribed by the SU. An intern has to prepare project report at the end of the internship period but the main objective of the internship is to get the hands-on experience of the Unilever Bangladesh Limited. The internship was completed with the objective of getting practical knowledge in the Marketing Strategy while working at the Marketing department of Unilever Bangladesh Limited. Unilever is a British-Dutch based company is one of the oldest and most renowned multinational companies in the world. It is the third largest consumer goods company owning over 400 brands available in around 190 countries in the world. Unilever Bangladesh Limited., being a subsidiary of the Unilever in Bangladesh has also become one of the leading multinational business firms in the world of FMCG industry. Over the years the company has been growing by bringing world class innovative products to the people of Bangladesh. More than 90% of country’s households use one or more of Unilever products like- Lux, Sun silk, Clear, Surf-Excel, Vim, Dove, life buy, etc. To make the brands more popular and to make the products more visible to the consumers, the Sales Function Department of UBL, which is a core part of CD (Customer Development), has been working restlessly over the years. I successfully completed all the assigned duties and handed them over to the senior supervisor at the end of the internship. I could also bring some minor improvisations during my internship which were able to leave their marks. These lessons that I have learned will be a valuable one for my future endeavors as well. I was lucky enough to work such closely in this Marketing Strategy department and experience real life business issues and challenges which have really widen my knowledge and sights.