| dc.description.abstract | This internship report examines the marketing practices and brand development strategies
of Ha-Meem Group, based on practical experience gained during the internship period. The
objective of the study is to understand how the organization applies marketing principles
and branding strategies within the apparel and textile industry. The report analyzes key
marketing practices including target market selection, product strategy, pricing approach,
distribution channels, and promotional activities. It also evaluates brand development
strategies such as brand positioning, corporate branding, and brand communication. The
findings indicate that Ha-Meem Group emphasizes product quality, compliance, and
long-term buyer relationships as core marketing and branding priorities, rather than mass
market promotion. The study identifies opportunities for improvement, particularly in
strengthening digital marketing initiatives and enhancing brand visibility in competitive
markets. The report concludes that while Ha-Meem Group maintains effective marketing
and brand development practices, adopting more integrated and modern marketing
strategies could further improve its competitive position. | en_US |
